Growth Marketing Manager
Experience
Salary
Location
Job Description
Required Skills: Budget Management,Strategy development, Campaign Management,Data Analysis and Optimization,Performance Marketing
Description
In this role, you have the opportunity to
1. Work at an organization which encourages to test and learn enabling you to experiment.
2. Work in a team which celebrates failure
3. Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.
4. Simultaneously build marketing campaigns for India and Bharat.
5. Impact BharatPe’s top line and bottom line at the same time
6. Drive sustainable/profitable growth
7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scale
Responsibilities:
The Senior Manager of Growth Marketing will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention across brands. This role will focus on optimizing the marketing funnel, leveraging data-driven insights, and leading strategic initiatives to achieve ambitious growth targets.
Key Responsibilities:
1.Strategy Development:
- Develop and implement comprehensive growth marketing strategies aligned with company objectives.
- Identify new growth opportunities and channels to drive user acquisition and retention.
2.Campaign Management:
- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels
- Oversee the creation and management of marketing content and assets.
3.Data Analysis and Optimization:
- Utilize data analytics tools to track and measure campaign performance.
- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.
- Analyze customer data to identify trends and insights for targeted marketing strategies.
4.Collaboration:
- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.
5.Budget Management:
- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary
6. Performance Marketing:
- Manage the performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on Performance campaigns, strategies.
Qulaifications:
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Skills, Experiences & Behaviors
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NOTE: CANDIDATE SHOULD BE FROM FINTECH/TECH BASED E-COMMERCE COMPANIES FROM TIER 1 COLLEGES/SCHOOLS ONLY
Designation
Growth Marketing Manager
Key Skills
Industry
Banking & Financial Services
Functional Area
Banking & Financial Services
Employment Type
Full Time
Education
Bachelor Degree
Job Type
Work From Office
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