Email Marketing Specialist
Experience
Salary
Location
Job Description
- Develop and implement email marketing campaigns to promote company's products and services
- Create engaging email content, including copywriting and design
- Manage email databases and segmentation strategies for targeted campaigns
- Monitor and analyze the performance of email marketing campaigns using metrics such as open rates, click-through rates, and conversion rates
- Collaborate with cross-functional teams to align email marketing efforts with overall marketing and business objectives
- Stay current on industry best practices and trends in email marketing
- Conduct A/B testing to optimize email campaigns for maximum effectiveness
- Ensure compliance with email marketing regulations, such as CAN-SPAM and GDPR
- Continuously improve email marketing strategies based on data-driven insights
- Bachelor's degree in marketing, communications, or related field
- 2+ years of experience in email marketing, preferably in a B2B technology industry
- Proficiency in email marketing platforms and tools (e.g. Mailchimp, Constant Contact)
Designation
Email Marketing Specialist
Key Skills
Industry
IT Services and consulting
Functional Area
IT Services
Employment Type
Full Time
Education
Bachelor Degree
Job Type
Work From Office
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