Chief Sales officer (CSO)
Experience
Salary
Location
Job Description
Primary Responsibilities:
Sales Strategy & Leadership:
• Develop and execute national sales strategies to meet the company’s volume and revenue targets across
multiple product categories.
• Lead the formulation and execution of sales plans, forecasts, and budgets to ensure consistent growth
and profitability.
• Establish and maintain relationships with key distributors, retailers, and other channel partners to
expand the company’s market reach.
• Ensure effective implementation of sales strategies across all regions, aligning with the company’s overall
business objectives.
• Work closely with the marketing team to ensure cohesive brand positioning, promotion campaigns, and
new product launches.
Sales Operations & Team Management:
• Oversee and manage a large-scale sales force across different regions, ensuring high performance,
motivation, and alignment with targets.
• Set sales targets, KPIs, and incentives for the sales team, continuously monitoring performance and
implementing corrective actions when necessary.
• Develop a performance-driven culture by fostering accountability, reward programs, and continuous
coaching.
• Ensure smooth sales operations by implementing the best practices for distribution management,
inventory control, and supply chain coordination.
• Drive retail execution excellence, including visual merchandising, product availability, and pricing
strategies in key retail outlets.
Revenue Growth & Market Expansion:
• Identify and capitalize on new business opportunities, including entering new geographies, channels, and
market segments.
• Ensure growth in market share through effective sales strategies and increasing penetration in both urban
and rural markets.
• Monitor market trends, competitor activities, and customer feedback to adapt sales strategies proactively.
• Lead the expansion into modern trade channels, e-commerce platforms, and emerging markets to
diversify revenue streams.
Financial & Performance Management:
• Manage the sales P&L, ensuring revenue targets and profitability goals are met or exceeded.
• Oversee the budgeting process, ensuring optimal allocation of resources for maximum return on
investment.
• Develop pricing strategies that ensure competitive positioning while protecting margins.
• Regularly report to the CEO and board on sales performance, market trends, and key strategic initiatives.
Designation
Chief Sales officer (CSO)
Key Skills
Industry
FMCG
Functional Area
Sales & Marketing
Employment Type
Full Time
Education
Masters/Post-Graduation
Job Type
Work From Office
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