Product Manager
Experience
Salary
Location
Job Description
Urgent requirements for Leading Automotive (Auto Parts) Manufacturing Company (MNC).🎯
Designation :- Product Manager
Department: Marketing (After Market)
Location : Vadodara
Education : BE / B.Tech in Mechanical with MBA (Preferred).
Experience : 5 to 8 Years
Job Responsibility
1. Product Strategy and Product Planning.
Ø Define Product Roadmap for Product Portfolio Expansion.
Ø Conduct Market Research (Secondary as well as Primary Research) i.e. Competition, Scheme, Product Pricing, Channel Margin on Product.
Ø Analysis & recommendation to safeguard product/parts with higher margins to the Marketing Head for their product line.
Ø Define Go to Market Strategy for a new Product / Part along with Sales Team and Plants considering Competition and Product Margin level with Scheme.
Ø Prepare and analyze yearly product-wise budget
2. New Products (/Parts) Launch Mechanism:
Ø New Parts Introduction as Per budgeted guidelines / target (As per Effective Vehicle Parc and Market Alignment)
Ø Managing the Project Management Gateway - Safe Launch Plan (Zero Registered Complaints on Launch till 6 Months).
Ø Effective Coordination / Preparation with Plants and company Quality Product Benchmark and Design Modification requests
Ø Support Quality in Product Validation in aftermarket.
Ø Creation of USP and FAB of the Products.
Ø Design the launch strategy (Potential markets, launch activity type, Product Samples, product collaterals) in alignment with Sales, Marketing.
Ø Drive defined budget for the first 6 months of the launch of the product (Lead role for 6 months)
3. Promotions, Collaterals and Scheme:
Ø Field visits to understand and gain insights on product performance, market research, benchmarking product specification & pricing and competition analysis.
Ø Support preparation and drive the technical collaterals such as Product Catalogue, Application Chart.
Ø Based on market / regions requirement designing the product specific schemes as well as support the drive.
4. Controlling and Reviews:
Ø Monitor price correction as per the market acceptability and competitors price benchmarking with key competitors, providing suggestions for internal corrections and negotiate with the respective plants.
Ø Identify product performance gap at part line level and geography, recommend action plan for improving market share.
Ø Analysis Parts with low / no Sales - Taking into Product Phase out proposal aligned with Regions and Plant.
Ø Contingency Analysis and Implementation in the System to Boost budgeted Sales Target.
Ø Participate, Prepare and contribute Idea Generation Session for new product / segment Idea generation.
Ø Drive and Participate in Monthly Session with Regional Team.
Ø Prepare and Participate in Monthly MIS Update Meeting along with Head Marketing and management
5. Trainings and Development:
Ø Train the sales team and functional team technically on Products through Feature Advantage and Benefit (FAB) Sessions along with Training and Quality team.
Ø Internal Departmental Review Processes of Aftermarket Marketing Function.
Interested Candidates please share updated resume on hr@steerway.in
Mo/Whatsapp- 70463-70463/7624013188
Email- hr@steerway.in
🙏Please share with your Friends & other what's app group🙏
NOTE: WE ARE NOT TAKING ANY CHARGES FROM CANDIDATES.
Thanks & Regards,
Steerway Business Consultants
Designation
Product Manager
Key Skills
Industry
Automotive
Functional Area
Sales and Marketing
Employment Type
Full Time
Education
Bachelor Degree
Job Type
Work From Office
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