SEO Specialist
Experience
Salary
Location
Job Description
Key Responsibilities:
- SEO Strategy Development:
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct keyword research and analysis to identify opportunities for organic traffic growth.
- Stay updated with the latest SEO trends, search engine algorithms, and best practices.
- Website Optimization:
- Optimize on-page elements, including meta tags, headers, URLs, and content for SEO.
- Improve website structure and navigation to enhance user experience and SEO performance.
- Ensure the website is mobile-friendly and optimized for various devices.
- Content Strategy and Creation:
- Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and audience needs.
- Optimize existing content to improve search engine rankings and user engagement.
- Monitor and recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Technical SEO:
- Conduct technical SEO audits and implement necessary improvements.
- Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush).
- Fix crawl errors, broken links, and other issues that could affect search engine rankings.
- Link Building:
- Develop and execute effective link-building strategies to improve domain authority.
- Outreach to relevant websites and industry influencers to secure backlinks.
- Monitor and disavow toxic backlinks to protect website health.
- Performance Monitoring and Reporting:
- Track and analyze website traffic, rankings, and other key SEO metrics.
- Prepare and present regular reports on SEO performance and progress.
- Identify and address issues that may hinder website performance and rankings.
- Collaboration and Communication:
- Work closely with web developers, designers, and content creators to ensure SEO best practices are integrated across all website elements.
- Communicate SEO strategies and goals to stakeholders and team members.
- Provide training and guidance to team members on SEO best practices.
Qualifications:
· 2-3 years of experience in SEO with a track record of successfully ranking websites.
· Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
· Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
· Experience with Wix platform is highly desirable.
· Excellent analytical, problem-solving, and communication skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
- Experience in the interior design or home renovation industry.
- Familiarity with content management systems and web development basics (HTML, CSS, JavaScript).
Experience with PPC and other digital marketing strategies
Designation
SEO Specialist
Key Skills
Industry
Digital Marketing
Functional Area
Interior Design
Employment Type
Full Time
Education
Post Graduate Diploma-PGDM
Job Type
Work From Office
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