Experience
Salary
Location
As a Pay Per Click Specialist with a focus on Google Ads and LinkedIn Ads, you’re at the forefront of driving targeted traffic and conversions through paid media strategies. Here’s what your role might look like in an enterprise environment:
Campaign Strategy & Planning:
You start by understanding the business goals and target audience. With that knowledge, you craft strategic PPC campaigns that align with these objectives, whether it’s generating leads, driving sales, or building brand awareness.
Ad Creation & Optimization:
From writing compelling ad copy to designing eye-catching creatives, you’re all about crafting ads that stand out. But it doesn’t stop there—you continuously optimize these ads, tweaking everything from keywords to bids, to ensure they’re performing at their best.
Keyword Research & Targeting:
You dive deep into keyword research, selecting the right terms that will drive high-intent traffic. For LinkedIn Ads, you focus on precise audience targeting, using job titles, industries, and other demographics to reach the ideal customers.
Performance Monitoring & Analytics:
You live by the metrics. By closely monitoring campaign performance through platforms like Google Ads Manager and LinkedIn Campaign Manager, you track key metrics like click-through rates, conversion rates, and cost per acquisition. You use these insights to refine your strategies and ensure the best possible ROI.
A/B Testing:
Experimentation is key to your success. Whether it’s testing different ad formats, headlines, or landing pages, you’re always running A/B tests to find out what resonates most with your audience and yields the best results.
Budget Management:
You’re responsible for managing and optimizing the PPC budget, ensuring every dollar is spent wisely. By analyzing performance data, you make informed decisions about where to allocate spend to maximize impact and minimize waste.
Collaboration & Alignment:
PPC doesn’t operate in a silo. You work closely with marketing teams, content creators, and designers to ensure that the ad campaigns are aligned with broader marketing goals and that the landing pages are optimized for conversions.
Staying Ahead of Trends:
The digital advertising landscape is always changing, and so are you. You stay up-to-date with the latest trends, tools, and best practices in PPC, adapting your strategies to keep your campaigns ahead of the competition.
Troubleshooting & Problem-Solving:
When campaign performance dips or issues arise, you’re quick to diagnose the problem and implement solutions. Whether it’s adjusting targeting, refining keywords, or fixing technical glitches, you ensure campaigns are always on track.
In this role, you’re not just running ads—you’re driving results, ensuring that every click counts towards achieving the company’s marketing and business objectives.
Pay Per Click Specialist
Digital Marketing
Sales & Marketing
Full Time
Graduation/Diploma
Work From Office
Colortale LLP
Join the Colortale LLP team as a Full Time Sales Coordinate on Erekrut, specializing in Sales Coordinate in t...
0-3 Lakhs
1-3 Years
Delhi-New ..
Sales
Colortale LLP
Join the Colortale LLP team as a Full Time Business Development on Erekrut, specializing in Business Developm...
3-6 Lakhs
1-3 Years
Delhi-New ..
Sales
Square Miles
Join the Square Miles team as a Full Time Delivery boy on Erekrut, specializing in Delivery boy in the Restaur...
0-3 Lakhs
0-1 Years
Delhi-New ..
Package/Frei...
Furniture Design
Join the furniture design team as a Full Time furniture and product modeling on Erekrut, specializing in furni...
3-6 Lakhs
1-3 Years
Delhi-New ..
Design
Alvineient Consultant
Join the Transcom team as a Full Time Customer Success Associate on Erekrut, specializing in Customer Success ...
3-6 Lakhs
1-3 Years
Delhi-New ..
Customer Sup...
Recrudo Labs
Join the Recrudo Labs team as a Full Time Relationship Manager on Erekrut, specializing in Relationship Manag...
0-3 Lakhs
1-3 Years
Delhi-Cent..
Banking
Celebarte Job LLP
Join the Celebarte Job LLP team as a Full Time Doctor's Connecting executive on Erekrut, specializing in Docto...
0-3 Lakhs
0-1 Years
Delhi-New ..
Telecalling ...
A PLUS HOLIDAYS AND TRAVELS
Join the A PLUS HOLIDAYS AND TRAVELS team as a Full Time Visa Executive on Erekrut, specializing in Visa Execu...
0-3 Lakhs
1-3 Years
Delhi-New ..
Airline