Online Reputation Management
Experience
Salary
Location
Job Description
Key Responsibilities:
Monitoring Online Channels:
o Track and analyze brand mentions, reviews, and comments across
various digital platforms (social media, blogs, forums, review sites,
etc.).
o Use tools like Google Alerts, Social Mention, and specialized ORM
software (e.g., Brandwatch, Sprout Social, Hootsuite) to stay informed
of public perception.
Responding to Reviews and Feedback:
o Respond professionally and promptly to both positive and negative
reviews on platforms like Google, Yelp, Trustpilot, Glassdoor, etc.
o Address customer complaints and issues in a timely, effective manner
while maintaining a positive brand image.
Developing and Executing ORM Strategies:
o Create strategies to mitigate negative feedback and improve the
brand’s overall online sentiment.
o Collaborate with PR, social media, and content teams to develop
campaigns that enhance the brand's reputation.
Crisis Management:
o Identify and manage PR crises, and escalate issues to the appropriate
departments.
o Develop action plans to address potential reputation threats and
ensure timely, transparent communication during crises.
Content Creation & Management:
o Collaborate with the marketing team to produce content that
promotes the brand’s values and improves its online perception.
o Engage with online communities, influencers, and bloggers to create
positive narratives about the brand.Analytics and Reporting:
o Measure and report on the impact of ORM strategies, including
sentiment analysis, review trends, and brand perception changes.
o Provide regular reports to key stakeholders on the brand’s online
reputation and recommend improvements based on data insights.
Qualifications:
Education:
o Bachelor’s degree in Marketing, Public Relations, Communications, or
a related field.
Key Competencies:
1. Proficiency in English Communication: Strong verbal and written communication
skills are crucial for effective interactions.
2. Expertise in MS Excel: Candidates should have a good understanding of Excel
sheets.
3. Skill in PowerPoint Presentations: The ability to create compelling and visually
appealing presentations is necessary for ORM monthly report making.
Designation
ORM Executive
Key Skills
Industry
E-Commerce
Functional Area
E-Commerce
Employment Type
Full Time
Education
Bachelor Degree
Job Type
Work From Office
Assessment Details
Advance Excel Quiz
30 Minutes
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