Chief Sales officer (CSO)

Experience

16-20 Years

Salary

50-75 Lakhs

Location

Gujarat-Ahmedabad
Posted - 46 days ago
Applications - 3
Vacancies- 5
Join the Not Disclosed team as a Full Time Chief Sales officer (CSO) on Erekrut, specializing in Chief Sales officer (CSO) in the FMCG industry. We are seeking talented individuals with a passion for Sales & Marketing and educational qualifications ranging from 16-20 Years. Apply now on Erekrut to take the next step in your career with a leading global company.
Job Description

Primary Responsibilities:
Sales Strategy & Leadership:
• Develop and execute national sales strategies to meet the company’s volume and revenue targets across 
multiple product categories.
• Lead the formulation and execution of sales plans, forecasts, and budgets to ensure consistent growth 
and profitability.
• Establish and maintain relationships with key distributors, retailers, and other channel partners to 
expand the company’s market reach.
• Ensure effective implementation of sales strategies across all regions, aligning with the company’s overall 
business objectives.
• Work closely with the marketing team to ensure cohesive brand positioning, promotion campaigns, and 
new product launches.

Sales Operations & Team Management:
• Oversee and manage a large-scale sales force across different regions, ensuring high performance, 
motivation, and alignment with targets.
• Set sales targets, KPIs, and incentives for the sales team, continuously monitoring performance and 
implementing corrective actions when necessary.
• Develop a performance-driven culture by fostering accountability, reward programs, and continuous 
coaching.
• Ensure smooth sales operations by implementing the best practices for distribution management, 
inventory control, and supply chain coordination.
• Drive retail execution excellence, including visual merchandising, product availability, and pricing 
strategies in key retail outlets.

Revenue Growth & Market Expansion:
• Identify and capitalize on new business opportunities, including entering new geographies, channels, and 
market segments.
• Ensure growth in market share through effective sales strategies and increasing penetration in both urban 
and rural markets.
• Monitor market trends, competitor activities, and customer feedback to adapt sales strategies proactively.
• Lead the expansion into modern trade channels, e-commerce platforms, and emerging markets to 
diversify revenue streams.

Financial & Performance Management:
• Manage the sales P&L, ensuring revenue targets and profitability goals are met or exceeded.
• Oversee the budgeting process, ensuring optimal allocation of resources for maximum return on 
investment.
• Develop pricing strategies that ensure competitive positioning while protecting margins.
• Regularly report to the CEO and board on sales performance, market trends, and key strategic initiatives.

Designation

Chief Sales officer (CSO)

Key Skills
CRMCRM and Sales Tools ProficiencyFMCGSalesSales CoordinationSales ManagementSales OfficerSales PlanningStrategic Sales Planning
Industry

FMCG

Functional Area

Sales & Marketing

Employment Type

Full Time

Education

Masters/Post-Graduation

Job Type

Work From Office

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