Brand Strategy Manager
Experience
Salary
Location
Job Description
Job Title: Brand Strategy Manager
Experience: Minimum 2-3 years (Hospitality industry experience preferred)
Location: Sonepur, Saran, Bihar
Job Overview:
We are seeking a Brand Strategy Manager with a strong background in the hospitality industry to lead and execute our brand positioning, storytelling, and marketing strategies. The ideal candidate will have at least 2-3 years of experience in brand management, marketing, or strategic planning, with a proven ability to enhance brand awareness and customer engagement.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy to position the company effectively in the market.
- Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for brand differentiation.
- Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.
- Collaborate with marketing, design, and operations teams to create compelling campaigns and guest experiences.
- Drive brand storytelling through engaging content, partnerships, and digital initiatives.
- Monitor brand performance metrics, customer feedback, and industry trends to refine strategies.
- Oversee public relations and brand reputation management to ensure consistent messaging.
- Develop and execute brand activation campaigns, events, and promotions to increase customer engagement.
- Work closely with senior leadership to align brand goals with business objectives.
Key Requirements:
- Minimum 3 years of experience in brand strategy, marketing, or related roles (hospitality industry preferred).
- Strong understanding of branding, consumer behaviour, and market trends within the hospitality sector.
- Experience in brand positioning, storytelling, and marketing campaigns.
- Excellent communication, creative thinking, and analytical skills.
- Proficiency in digital marketing, social media strategy, and PR.
- Ability to work cross-functionally and manage multiple projects.
- Strong leadership and problem-solving abilities.
Preferred Qualifications:
- Bachelor’s/Master’s degree in Marketing, Business, Hospitality Management, or related field.
- Experience in luxury hospitality, food & beverage, or travel industry branding is a plus.
- Familiarity with branding tools, analytics platforms, and customer experience enhancement.
If you are passionate about creating impactful brand experiences in the hospitality sector and have a strong strategic mindset, we would love to hear from you!
Designation
Brand Strategy Manager
Key Skills
Industry
Hospitality
Functional Area
Customer Support/Service
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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