In the evolving world of mobile communication, combining Rich Communication Services (RCS) and Short Message Service (SMS) is emerging as a winning strategy for businesses aiming to elevate customer engagement. While SMS ensures universal reach and reliability, especially in regions with limited data access, RCS offers an enriched experience with multimedia support, read receipts, and interactive elements. According to Erekrut’s CEO, Ajay Goyal, both RCS and SMS serve unique roles—SMS as a dependable cornerstone of mobile messaging, and RCS as a more dynamic platform for multimedia interactions. Together, they provide brands with a comprehensive approach to enhance customer experience and build stronger relationships.

For an in-depth look at this combined strategy, click below to read the full article.