SEO Executive

Experience

1-3 Years

Salary

3-6 Lakhs

Location

Uttar Pradesh-Lucknow
Posted - 209 days ago
Applications - 4
Vacancies- 2
Join the team as a Full Time SEO Executive on Erekrut, specializing in SEO Executive in the Financial Wealth industry. We are seeking talented individuals with a passion for Information Technology and educational qualifications ranging from 1-3 Years. Apply now on Erekrut to take the next step in your career with a leading global company.
Job Description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.

Responsibilities

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Track, report, and analyse website analytics and PPC initiatives and campaigns

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

  • Optimise copy and landing pages for search engine marketing

  • Perform ongoing keyword discovery, expansion and optimization

  • Research and implement search engine optimization recommendations

  • Research and analyse competitor advertising links

  • Develop and implement link building strategy

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code

  • Work with editorial and marketing teams to drive SEO in content creation and content programming

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

  • Proven SEO experience

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

  • Experience with A/B and multivariate experiments

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Knowledge of ranking factors and search engine algorithms

  • Up-to-date with the latest trends and best practices in SEO and SEM

  • BS/MS degree in a quantitative, test-driven field

Designation

SEO Executive

Key Skills
CSSGoogle AnalyticsHTMLJavaScriptPerformance MarketingSEO
Industry

Financial Wealth

Functional Area

Information Technology

Employment Type

Full Time

Education

Bachelor Degree

Job Type

Work From Office

Assessment Details

Search Engine Optimization Executive Quiz

30 Minutes

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